During the spring and summer of 2015, the Board of Directors and a strategic planning sub-committee of the Northfield Arts Guild undertook a strategic planning process that began with revisiting and revising the mission, vision, and guiding values of the organization; creating a SWOT (strengths, weaknesses, opportunities, and threats) analysis; devising BHAGs (big, hairy, audacious goals); and funneling all of this information into concrete goals, strategies, and deliverables. The board officially adopted the three-year strategic plan for fiscal years 2016-2018 (beginning September 1, 2015) on August 26, 2015.

The six goals of the 2016-2018 strategic plan are:

  1. Maximize the Northfield Arts Guild’s role as a leader in the development, support, and production of art in the community.
  2. Serve more community members through the Northfield Arts Guild program offerings.
  3. Strengthen The Northfield Arts Guild’s financial position.
  4. Increase the awareness and understanding of the Northfield Arts Guild’s value and impact.
  5. Strengthen the Northfield Arts Guild’s organizational infrastructure to enable the organization to meet its strategic goals.
  6. Maximize the use and effectiveness of the current Northfield Arts Guild facilities.

Under each of these large goals are specific strategies and deliverables that staff, board members, and volunteers will be working towards during the next three years. For instance, under goal #5, one way we’re strengthening our organizational infrastructure is by obtaining a new comprehensive constituent relationship management (CRM) database, a project generously funded by the Mardag Foundation. This CRM database will align all of the Guild’s operations to a) provide better targeted marketing (goal #4); and b) build better and deeper relationships with members, donors, and volunteers (goals #2, #3, and #4). We’re striving to work smarter, not harder, as we move to accomplish our goals.

If you’d like more information about the strategic plan, please contact the Executive Director. Updates will regularly be given during the Annual Members’ Meeting and shared via our monthly newsletter.

Many thanks to our facilitator, Meleah Follen, for guiding us through this process, as well as the strategic planning subcommittee for their time, energy, and thoughtfulness: Ken Ewald, Kate Flory, Rachel Haider, Heather Lawrenz, Tim Lloyd, Tim Madigan, Alyssa Herzog Melby, Anna Lisa Rustad, and Jennifer Sawyer.