Conceptualized as a casual, yet informative space for artist development, The Northfield Arts
Guild and Paradise Center for the Arts are collaborating to offer a quarterly series on the
practical side of being an artist. Topics, such as promoting one’s work, making a living as an
artist, and grant writing will be included, among other things! The Artist Development Series will
also be a launchpad for sharing creative works, learning from experienced artists, and
networking with one another as we share in the vibrancy of our talents and experiences as
artists in this highly arts-centered community!

Conceptualizado como un espacio informal pero informativo para el desarrollo de artistas, The Northfield Arts
Guild y Paradise Center for the Arts están colaborando para ofrecer una serie trimestral sobre el
lado práctico de ser un artista. Temas como la promoción del propio trabajo, ganarse la vida como
artista, y se incluirá la redacción de subvenciones, entre otras cosas. La Serie de Desarrollo de Artistas
también ser una plataforma de lanzamiento para compartir trabajos creativos, aprender de artistas experimentados y
trabajar en red unos con otros mientras compartimos la vitalidad de nuestros talentos y experiencias como
artistas en esta comunidad altamente centrada en las artes!

Session 2: Promoting and Marketing Your Artwork

November 10, 6pm at Lanesboro Arts – St. Mane Theater, 206 Parkway Ave N, Lanesboro MN

Would you like to learn how other artists market their artwork and themselves? Do you have questions about how to effectively market your work? Is it worth spending a lot of money on marketing? You can learn how to market your artwork from our four panelists that are professional artists. Our panelists include artists Glynnis Lessing, Gerie Thelen, Cedric Briand, and Michael Seiler..

Our panelists include artists Glynnis Lessing, Gerie Thelen, Cedric Briand and Michael Seiler.

Michael Seiler – Eye Prize Marketing
Master goldsmith and art fair veteran of over 20 years, Michael Seiler turned his creative endeavors towards founding Eye Prize Marketing in 2019. Recognizing the need for artists to successfully market themselves prior to and during Covid, Michael developed user-friendly programs designed to assist artists in navigating the challenging landscape of website design and e-commerce. His expertise in target marketing and keyword research equips artists to achieve successful sales results and optimum web presence. Michael Seiler is co-owner of Crown Trout Jewelers in Lanesboro, MN, and has been working in the metal arts since 1995. He has been awarded grants from the McKnight Foundation and the Minnesota State Arts Board for his signature stone cutting and lapidary talent.


Glynnis Lessing began a lifelong love of ceramics at 9 when she learned to throw from a Japanese potter at Carleton College. She made pots in high school and worked for a potter and went on to study art at Macalester and the University of Minnesota where she earned a BFA. Directly after college, a move to Chicago led her to Lill Street studios where she began working & teaching pottery as well as at several other institutions, marrying and raising a family along the way. In 2008, she started participating in shows and art fairs on a full-time basis; eventually moving back to Minnesota in 2012 where she began teaching at the Northern Clay Center. She continues to work full time as a potter selling her work at fairs, studio tours, online and in retail stores and galleries. Her studio is in her grandfather’s old milking parlor on the ancestral farm where she lives with her family; surrounded by bees and crops, the trees her grandfather planted and the fertile earth.


Geralyn Thelen believes that everyone has a story to tell… and each of our stories is important. “For some reason, my stories do not come out in words; but when I work with glass… my heart sings and the glass talks to me.” Each piece Gerie creates is formed in her heart and is produced with great love. Her designs include two-dimensional pieces, sculptures, and installations, and honor the significance of women’s hands in the history of art and design.


Cedric Briand is a self-taught multi-instrumentalist musician and producer who records, mixes and masters tracks created with his musical partner Jeenti Dutta for their project Greenvale Manitou. Cedric is also French. He likes poetry and sociopolitical comments in his lyrics, something he acquired from the French “chanson”. He supervises the tribal groove of each track. His favorite signature is to play world percussion, especially djembe. Some guitars too, which he plays like percussion regardless. He believes that niches are about borders, frontiers… and likes to explore a variety of genres and instruments with sampled beats and/or organic percussion as a common thread. The human coefficient! Both he and Jeenti are expats with rich cultural musical backgrounds which they love to fuse with popular music genres.

Future Workshop Dates and Locations:

Promoting and Marketing Your Artwork – November 10 at Lanesboro Arts – St. Mane Theater

Making a Living as an Artist – February 16 at Red Wing Arts – Clay and Creative Center

Grant Writing for Artists – May 18 at Paradise Center for the Arts